How to Boost Your Productivity
- Keep a productivity journal
- Time box your day (time for areas of focus)
- Set a timer (Pomodoro technique works)
- Exercise everyday
- Take small breaks (look up "Fika")
- "Great acts are made of small deeds"
- Find work you love to do
How to Get Your First 1,000 Customers
- Do community "drops"—small microsites that spread the word
- Build an audience of 10,000 people first
- FOMO is your friend (exclusivity sells)
- Partner with communities to promote
- Go to your customers offline. Offline matters more than ever.
How to Write Copy That Isn't Boring
- Don't write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entirely on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
How to Avoid Burnout
- Avoid influencers who glamorise the grind
- Avoid screens when you can
- Get 7+ hours of sleep
- Limit alcohol and caffeine
- Create boundaries from work. Unplug.
- Take regular vacations
- Take regular "me time"
- Go for regular walks
- Eat well
How to Stay Curious
- Cold DM 1 interesting person per week and set up a chat. Learn about them.
- Spend 20 minutes a month adding interesting Twitter follows and YouTube subs
- Stop yourself from being on autopilot when you feel like you are
How to Stay in Touch
- Make a list of 10 people you often forget to keep in touch with but care about
- Add them as favourite contacts
- Call them when you're walking places
- Use that commute time to catch up
How to Build a Network Fast
- Throw dinner parties
- Make it a mix of people you know well and want to know well
- Do it in multiple cities so you build strong networks in places that have influence
How to Be in the Moment
When you're out with people breaking bread, put your phone on airplane mode.
That's it. That's the whole framework.